According to Nielsen, Fox’s Sunday night broadcast of Super Bowl LVII averaged 113 million viewers.
Not only is the Kansas City Chiefs’ win over the Philadelphia Eagles 1% bigger than last year’s Rams-Bengals game, it’s also the third-biggest televised show of all time. The only television shows to ever reach larger audiences were two other Super Bowls: the 2015 Patriots-Seahawks game (114.4 million) and the 2017 Patriots-Falcons game (113.7 million).
Fox reported that number, along with a household score of 40.0, based on Nielsen’s time-zone-adjusted rapid national measurements. This includes viewership on Fox, Fox Deportes, and Fox and NFL digital products. Fox also says this was the most-watched Super Bowl of all time in terms of digital viewership, totaling 7 million streams.
These stats indicate how many viewers were tuned in at any given point during the game, but the number of viewers who were watching any part of television broadcast is 183 million.
The Super Bowl was held at State Farm Stadium in Glendale, Arizona and started at 3:30pm PT/6:30pm ET. In addition to the game itself, the show included a much-anticipated halftime show by Rihanna, the global pop star who hasn’t released an album or performed a full set in six years. (diversity confirmed after the show that her gestures to her stomach were in fact a pregnancy revelation.) Fox reported that Rihanna’s performance, excluding the rest of the show, averaged 119 million viewers.
In addition, Fox aired a series of big-budget commercials that sparked conversations, such as T-Mobile’s “Grease” homage starring John Travolta, Zach Braff and Donald Faison, and Tubi’s “Interface Interruption” commercial, which made it look like the TVs of the Viewers changed channels outside of the game.
After the Chiefs’ victory, Gordon Ramsay’s Next Level Chef enjoyed solid post-Super Bowl viewing figures, becoming the most-watched cooking show on television of all time, according to Fox. The season two premiere, which took place immediately after the game, was viewed by 15.5 million people, according to Nielsen. That’s a 204% improvement over the series’ start in January 2022 after a late afternoon NFL game that garnered 5.1 million viewers and was Fox’s #3 unscripted debut ever, and a 115% improvement over the average of the first season 7.2 multiplatform viewer.
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